Our Story

I founded Equanimist after 20+ years of struggling with skin sensitivity—and reacting to the chemicals in so many skincare and makeup products, from “natural” to premium brands. For a long time, I tried to solve it the way the industry teaches you to: more steps, more actives, more fixes. Instead, my skin became more reactive, inflamed, hyperpigmented, and imbalanced.

When the world slowed down for over a year, the daily pressure to layer products stopped making sense. With fewer formulas and less irritation, my skin finally had room to recover—and the change was unmistakable.

That experience became Equanimist: premium, eco-conscious skincare made in the USA with organic ingredients, created for people who want calm, resilient skin and a simpler routine. We offer formulas that rebuild your natural skin barrier over time by supporting hydration, comfort, and healthy-looking skin  —without harsh chemicals, noise, or FOMO-based marketing.

My message to you is clear— I tested it, I use it, and I stand behind it!

I hope you will love Equanimist Skincare the way I do.

Warmly,

Iryna Baukunovich.